Applied engineering
Closing the last mile: from synthetic signals to real-world readiness
Studio room
11 November 2026, 17:00–17:30
Synthetic personas, AI agents and automated tests can give product teams a signal in hours, but a fast signal isn’t proof that real people will succeed. Through a synthetic-persona experiment and a real AI product case study, the presentation shows what simulated evidence can reliably tell you, where only real people can close the gap, and how a simple simulate–validate–learn loop helps teams decide which evidence each decision needs.
Horațiu Marc
Global App Testing
Technology and solutions leader with 15+ years of experience across pre-sales engineering, QA strategy, project management, and B2B sales. As Head of Solutions & Pre-Sales Engineering at Global App Testing, I lead the technical sales cycle for enterprise clients worldwide. I guide each opportunity from discovery to proposal and design tailored QA and AI testing strategies that drive revenue growth, working closely with sales, delivery, and leadership teams. I specialise in turning client challenges into scalable, well-scoped solutions, including emerging areas such as human-in-the-loop GenAI evaluation. I'm passionate about bridging deep technical knowledge with commercial thinking, building high-performing, collaborative teams, and delivering exceptional client experiences, using data to show customers where we can add the most value.
