Head of Digital User Experience @ Endava
I've been a user experience team leader, researcher and designer since 2000, with a long track record in digital media.
During this time, I have shaped the user experience for major brands, including: Vodafone, BAA, BSkyB, SABMiller, T-Mobile, Toyota, Barclays, HBoS, Google, IKEA and British Airways.
I believe passionately in the value of placing users at the centre of design solutions, and have successfully hired, managed and developed teams of talented, like-minded people.
Specialties: User experience of internets, intranets and web-based applications. Deep experience in e-commerce and online self-service. Team management and thought leadership.